How Little Lincoln collects, uses and protects your personal information.
Last updated: 26 October 2026
This website, booking system and café are operated by Little Lincoln Ltd (“we”, “us”, “our”), company number 14026192, registered at 9 The Carlton Centre, Lincoln, LN2 4FN. We are the “data controller” for the personal information described here, and we’re responsible for looking after it.
For anything about this policy or your data, contact us at info@littlelincoln.co.uk.
We only collect what we need to run our bookings and café. Depending on how you use us, that includes:
| Information | Why |
|---|---|
| Your name | To identify and manage your booking. |
| Email address | To send your confirmation, reminders and any changes to your booking. |
| Phone number (optional) | To reach you about your booking if we need to. |
| Number of children and adults attending | To manage capacity and prepare for your visit. |
| Any notes you add, and chosen options (session, party package, add-ons, event tickets) | To provide exactly what you’ve booked. |
| Information | Why |
|---|---|
| Email and password | To let you log in and manage your bookings. Your password is stored securely (encrypted/hashed) — we never see it. |
| Contact & billing details you choose to save (phone, address) | To make future bookings quicker. |
| Booking history | To show your past and upcoming visits and keep proper records. |
| Loyalty & rewards activity, gift cards, and referral codes | To run our loyalty scheme, honour gift cards, and credit referrals where you’ve taken part. |
| Marketing & notification preferences | To know whether you’d like to hear from us, and to record that choice with the date and time. |
| Information | Why |
|---|---|
| Technical & security data (e.g. IP address at the point you give consent, cookie choices) | To keep the booking form secure and to record consent for our compliance records. |
| Usage data via analytics (only if you accept analytics cookies) | To understand how the site is used so we can improve it. |
Card details: online payments are handled on SumUp’s secure systems. Your full card number is entered directly with SumUp and is never seen or stored by this website.
Under UK data protection law we must have a “lawful basis” for using your data. Ours are:
| What we do | Lawful basis |
|---|---|
| Take and fulfil your booking; manage your account, loyalty and gift cards; contact you about a booking | Contract — to provide the service you asked for. |
| Keep our business records, prevent fraud and misuse, and improve our service and website | Legitimate interests — running the business responsibly. |
| Send you marketing (offers, news) and set optional analytics cookies | Consent — only if you opt in; you can withdraw at any time. |
| Keep financial and tax records | Legal obligation. |
We do not make any decisions about you by automated means alone.
Little Lincoln is a place for children, but bookings are made by a parent or guardian, and it is the adult’s details we collect. The only information we hold relating to children is how many are attending — we do not collect their names, ages, photographs or any other details through the booking system. If you share anything further with us directly (for example a dietary or access need for a party), we use it only to prepare for your visit and keep it no longer than needed.
We’ll only send you marketing emails if you’ve opted in — for example by ticking the box on the booking form or in your account. Every marketing email includes an unsubscribe link, and you can change your preferences in your account at any time. Opting out of marketing won’t stop the essential emails about a booking you’ve made (confirmations, reminders, changes), which we send as part of providing the service.
We record when and how you gave or withdrew consent, so we can show we’ve respected your choices.
We share your data only with the service providers who help us run Little Lincoln. Each is bound to protect it and use it only on our instructions. We never sell your personal data.
| Provider | What they do |
|---|---|
| SumUp | Processes card payments securely. Handles card details directly; we don’t see or store them. |
| Brevo (Sendinblue) | Sends your booking emails and, if you’ve opted in, our marketing emails. |
| Google Analytics | Helps us understand how the website is used — only if you accept analytics cookies. |
| WRKFLW (wrkflw.co.uk) | Hosts and maintains the website and booking system in the UK. |
We may also disclose information if the law requires it, or to protect our rights, our customers or others.
We use essential cookies to make the site and booking system work and keep it secure, and — only with your consent — optional analytics cookies (Google Analytics) to see how the site is used. You can accept or decline optional cookies from the banner when you first visit, and change your mind any time by clearing cookies in your browser. For the full list, see our Cookie Policy.
We keep your personal data only as long as we need it. If you haven’t booked with us for 24 months, our system automatically removes your personal details: your past bookings are kept for our financial records but stripped of your name, email and phone number, and your online account is deleted. Information we must keep by law (such as financial records) is retained for as long as the law requires.
Under UK data protection law you have the right to:
We’d always like the chance to put things right first, so please contact us. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK regulator, at ico.org.uk or on 0303 123 1113.
We may update this policy from time to time. The “last updated” date at the top shows when it last changed; significant changes will be highlighted on this page. Questions? Contact info@littlelincoln.co.uk.
Little Lincoln Ltd · 9 The Carlton Centre, Lincoln, LN2 4FN · Company no. 14026192